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Jamba Juice and Systems Services of America Announce New West Coast Distribution Alliance

Alliance Expected to Provide Enhanced Services to Existing and Potential New Territories

EMERYVILLE, Calif.--(BUSINESS WIRE)--Oct. 9, 2012-- Jamba Juice Company (NASDAQ:JMBA) and Systems Services of America (SSA), today announced the formation of a supply chain distribution alliance for service on the West Coast of the United States. The alliance is expected to enable greater supply chain efficiencies and enhance service to existing Jamba Juice® locations, while broadening the reach Jamba® has into new territories as it considers its future growth opportunities.

“Jamba is constantly looking for new ways to reduce costs and increase productivity through access to value-added resources and technology. We believe that this alliance will provide greater supply chain efficiencies and enhanced service to Jamba Juice outlets as well as facilitate rapid supply distribution in the face of our anticipated growth into new regions,” said James D. White, Chairman, President, and CEO, Jamba Juice Company.

Systems Services of America (SSA) is recognized as one of the leading innovative chain account distributors operating four western distribution centers and serving nine western states.

“We are dedicated to serving Jamba’s restaurants on the West Coast with superior customer service using cutting edge technology and freight management tools supplied through our sister company GAMPAC,” said Tim Holland, President and CEO, Systems Services of America.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 3, 2012, there were 783 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up For a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com.

About Systems Services of America

Systems Services of America specializes in customized systems distribution for quick service, casual dining and other chain operations throughout the west and internationally. It is part of Services Group of America, one of the nation’s largest privately-held companies comprised of businesses providing a broad array of foodservice solutions to a wide spectrum of customers.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of the Company’s management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact and any other estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to factors discussed under the section entitled “Risk Factors” in the Company’s reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond the Company’s control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

Source: Jamba Juice Company

Jamba Juice Company
Janice Duis, 510-596-0286
jduis@jambajuice.com



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