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Jamba Juice Celebrates 20 Years of Feeling Good
Company Commemorates Two Decades of Inspiring and Simplifying Healthy Living with Exciting New Offers

EMERYVILLE, Calif., April 12, 2010 /PRNewswire via COMTEX/ --Jamba Juice (Nasdaq: JMBA) announced today that in celebration of its 20th anniversary it will bring fans across the country an extra dose of feel good with the launch of two special promotions and a tasty new smoothie. Starting today, Jamba Juice invites customers to share their love for the brand with a buy one, get one free offer by visiting www.jambajuice.com, printing out an anniversary coupon and bringing it in store. Whether customers prefer our Classic or All Fruit(TM) Smoothies, our freshly squeezed juices, Ideal Meals(TM) or our newest addition to the menu Hot Blends(TM) beverages -- from now until April 25, they can purchase a drink for themselves and get a second for a friend, (of equal or lesser value) for free.

Following the buy one, get one promotion, Jamba Juice will continue its anniversary celebration with the launch of every weekday "Feel Good Specials" -- a limited time offer menu that will provide customers with better-for-you, delicious, daily deals. Highlighting the wide range of products that Jamba Juice has developed over the past twenty years, the Feel Good Specials will give customers a chance to get their favorites or try something new -- at a value price.

For those who love the goodness of fruit and the greatness of granola, Ideal Meal(TM) Monday will offer the protein and fiber rich Ideal Meals for just $3. If your favorite Jamba Juice product is always changing, we have you covered with Buy Two Tuesday which features a special pairing offer of the week. Wake Up Wednesday will get you through that mid-week hump with Jamba Juice's slow cooked, steel cut oats for just $2. Need something solid to accompany that beverage? On Tasty Thursday all baked goods will be $1 off with the purchase of any drink on the menu. And as the week comes to a close, Jamba is returning to its wholesome, delicious, healthy smoothie roots with All Fruit Friday -- buy any 16 oz. All Fruit Smoothie for just $3. The Feel Good Specials will be available from April 25-May 31.

"Over the past twenty years Jamba Juice has transformed from a small smoothie chain to one of the most recognized and beloved better-for-you food and beverage brands," said James D. White, president and CEO, Jamba Juice Company. "We wanted to find a way to celebrate our legacy and its continuing influence on our success today by giving back to our fans. Everyone appreciates a great deal and with the buy one get one offer and Feel Good Specials we are providing delicious, high quality, Jamba products at a great value -- in a way we haven't done before."

In addition to the new promotions, Jamba Juice has also launched a new smoothie in the All Fruit platform, the Five Fruit Frenzy(TM) smoothie. Embodying the Jamba mission of inspiring and simplifying healthy living, the Five Fruit Frenzy, like all Jamba Juice All Fruit smoothies, contains real whole fruit and juice that help provide vitamins, minerals, fiber and carbohydrates your body needs to maintain good health and energy. A delicious blend of blueberries, strawberries, bananas, peaches and mangos, the Five Fruit Frenzy is a tasty way to help get your recommended fruit per day.

"When people think of Jamba Juice, they automatically think of smoothies -- but this is changing as we expand our menu," said Susan Shields, Chief Marketing Officer, Jamba Juice Company. "Although we have definitely grown since 1990, we wanted to make sure we were celebrating our roots by reminding our fans that we still offer the healthy, wholesome, delicious smoothies we've had since the beginning and the Five Fruit Frenzy smoothie really exemplifies this."

Jamba Juice plans to have a celebration for its 20th anniversary in San Luis Obispo, where the company was founded, on April 19th.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward Looking Statement

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current believes and assumptions of our management. Words such as "outlook", "believes", "expects", "plans", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this release.

SOURCE Jamba Juice



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