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Jamba Juice Heads Home for 20th Anniversary Celebration
Founders, Executives, Team Members, Politicians and Friends to Commemorate 20 Year Legacy at Original San Luis Obispo Store on April 19, 2010

EMERYVILLE, Calif., April 15, 2010 /PRNewswire via COMTEX/ --Jamba Juice (Nasdaq: JMBA) announced today that it will continue its celebration of 20 years of feeling good by hosting a day of Jamba Juice history and festivities at the very first store in San Luis Obispo, CA. Founded by a group of friends back in 1990 who had a thirst for something pure and delicious, Jamba Juice has grown into one of the nation's top destinations for better-for-you food and beverages, making its way into hearts and neighborhoods across the country, with over 730 locations. To celebrate this momentous occasion, top Jamba Juice executives, founders and team members from all over California will gather in San Luis Obispo, giving back to the community that has supported the brand since the beginning.

To kick off the celebration, the first 120 customers of the day will receive a free, commemorative 20th anniversary mug with any purchase. At 11:30AM there will be a ceremony and dedication of a plaque memorializing the opening of the very first store. Co-Founder, Linda Olds, who owns the original store along with eight additional franchise locations, will speak about the history of the brand, the importance of the community, and her role in helping create a company that inspires and simplifies healthy living for an active, on-the-go lifestyle. Olds will be joined by her family, Jamba Juice Co-Founder Kevin Peters, Jamba executives, including Chief Marketing Officer Susan Shields, and members of the San Luis Obispo City Council and Chamber of Commerce.

"We are so excited to celebrate at the place that is really the heart of the brand," said Linda Olds. "It is important for us to give back to the community that has kept us alive from the beginning. We welcome everyone in San Luis Obispo to join us as we continue on our mission to make people feel good. I am proud to be a part of a brand that helps making the choice of eating better a little bit easier, and I'm grateful for it too."

The fun continues from 12:20-5:00PM when the Jamba Juice(R) store located at 17 Chorro Street in San Luis Obispo will be giving away free 16 oz. smoothies to all customers to thank them for their loyalty over the past two decades. Jamba Juice team members and friends from across the state will have a chance to work the front line during this special event as Jamba Juice's "Jambassador," Bananaman, keeps the crowd entertained throughout the afternoon.

According to Susan Shields, Chief Marketing Officer, Jamba Juice Company, "In 20 years Jamba Juice has grown from a small smoothie store to an active, healthy lifestyle brand that offers fans across the country, an all day destination for better-for-you smoothies, fresh squeezed juices, hot teas and grab-n-go food and flatbreads."

In addition to the event in San Luis Obispo, Jamba Juice stores across the country are celebrating the 20th Anniversary with specials and promotions. Until April 25th, all Jamba Juice fans can buy any smoothie and get one (for equal or lesser value), for free with an offer available on www.jambajuice.com. And, starting on April 26th, Jamba Juice will launch a "Feel Good Specials" menu--a limited time value menu that will provide customers with better-for-you, delicious, daily deals.

To learn more about what Jamba Juice is doing to celebrate its 20 years of making people feel good, please visit www.jambajuice.com or become a fan on Facebook at www.facebook.com/jambajuice

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward Looking Statement

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current believes and assumptions of our management. Words such as "outlook", "believes", "expects", "plans", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this release.

SOURCE Jamba, Inc.



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