News Release

Jamba Juice to Support Racers with Delicious and Nutritious Blended Fruit Beverages and Smoothies at Seven of the Rock ‘n’ Roll Marathon Series

EMERYVILLE, Calif.--(BUSINESS WIRE)--May. 31, 2012-- Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand has partnered with Competitor Group, Inc., the leading active lifestyle sports media and event entertainment company, as the “Official Blended Fruit Beverage and Smoothie” sponsor of seven upcoming events in the popular Rock ‘n’ Roll Marathon Series®.

Jamba’s sponsorship launches officially on June 3, 2012 in Southern California at the Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon To Benefit The Leukemia & Lymphoma Society.

“We are thrilled to sponsor these fun and mission-driven race programs that engage thousands of endurance enthusiasts, motivating them to get out and get active, while raising critically important funds for non-profit organizations like the Leukemia & Lymphoma Society,” said Julie Washington, Chief Brand Officer, Jamba Juice Company. “Through our sponsorship, we will have an opportunity to promote the Jamba® brand and our array of delicious and better-for-you offerings, which we feel are a great fit for those seeking convenient, nutritious products to complement their healthy, active lifestyles.”

Jamba Juice® will reward racers at seven Rock ‘n’ Roll Marathon events with refreshing, delicious, and nutritious blended fruit beverages and smoothies along with product samples as both a pre- and post-race treat. In conjunction with their sponsorship of the seven events, Jamba® will also distribute free samples and will host 30-minute fitness clinics with Jamba’s nutritionists at select pre-race Health & Fitness Expos, where all race participants go to pick up their race number and learn more about health and fitness. On race days, spectators and participants may catch a glimpse of Jamba’s mascot, Bananaman, running to encourage and entertain racers along their journey.

“We are delighted to partner with Jamba Juice as the official blended fruit beverage and smoothie sponsor of these select Rock ‘n’ Roll Marathon Series,” said Sean Clottu, Vice President, Competitor Group. “Our goal of providing a world-class event experience for runners both on and off the course aligns well with Jamba’s mission to provide athletes with delicious and healthy refreshments.”

Fans can find Jamba Juice at the following seven Rock ‘n’ Roll Marathon Series:

Event and Expo Dates

• Rock 'n' Roll San Diego Marathon & 1/2 Marathon, June 3, 2012
  • Health & Fitness Expo, June 1-2, 2012
• Rock "n' Roll Seattle Marathon &1 1/2 Marathon, June 23, 2012
  • Health & Fitness Expo, June 21-22, 2012
• XSport Fitness Rock 'n' Roll Chicago Half Marathon, July 22, 2012
  • Health & Fitness Expo, July 20-21, 2012
• Sports Authority Rock 'n' Roll Denver Marathon & 1/2 Marathon, September 22, 2012
  • Health & Fitness Expo, September 20-21, 2012
• Rock 'n' Roll San Jose Half Marathon, October 7, 2012
  • Health & Fitness Expo, October 5-6, 2012
• Rock ‘n' Roll Los Angeles Half Marathon, October 28, 2012
  • Health & Fitness Expo, October 26-27, 2012
• Zappos.com Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon, December 2, 2012
  • Health & Fitness Expo, November 30-December 1, 2012

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

About the Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock 'n' Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 15-year history of the series runners have raised more than $270 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to 27 cities around the world. For more information, please visit Competitor.com or follow us on Twitter @RunRocknRoll.

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Source: Jamba Juice Company

For Jamba Juice Company
Janice Duis, 510-596-0100 ext. 7
jduis@jambajuice.com
or
For Competitor Group Inc.
Dan Cruz, 800-311-1255
dcruz@competitorgroup.com