News Release

Mall of Asia Store in the Philippines Marks the Opening of Jamba’s 30^th International Location

EMERYVILLE, Calif.--(BUSINESS WIRE)--Jul. 17, 2012-- Jamba Juice Company (NASDAQ:JMBA) today announced their 30^th international store location, with the opening of the company’s third franchise outlet in the Philippines. This newest international Jamba® store is located in the Mall of Asia, the largest integrated shopping, dining, and leisure destination in the Philippines.

Jamba Juice Mall of Asia Store in the Philippines (Photo: Business Wire)

“The Jamba brand continues to demonstrate strength as evidenced by the positive consumer reception around the globe to Jamba’s better-for-you, great tasting product offerings,” said Thibault de Chatellus, senior vice president International, Jamba Juice Company. “Thanks to the dedication of our franchise partners, we have grown to 30 stores internationally in the past 18 months, opening 20 outlets in South Korea, seven in Canada, and three in the Philippines.”

In 2011, Jamba Juice® announced plans to open 320 international locations over 10 years in collaboration with current international franchise partners. Jamba directly owns and operates more than 300 company stores in the U.S. and has the scale and resources in place to meet the demands of global growth. In 2011, the company quickly established 18 international locations with their international franchise partners and, since the start of 2012, has opened an additional 12 outlets. The company set a 2012 goal to open between 10-15 new international locations.

Jamba Juice Company, makers of “the world’s best smoothie,” is currently awarding franchise opportunities in select international markets to qualified operators who combine a strong food service or specialty retail experience with a proven track-record of developing brands in their local market, and desire to be a part of an iconic, popular, and sought-after healthy, active lifestyle brand. For more information about joining the Jamba Juice team visit http://www.Jambafranchise.com.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of Jamba's management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, factors discussed under the section entitled “Risk Factors” in Jamba's reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond Jamba's control. You should not place undue reliance on forward-looking statements. Jamba does not assume any obligation to update the information contained in this press release.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50343050&lang=en

Source: Jamba Juice Company

For Jamba Juice Company
Janice Duis, 510-596-0286
Corporate Communications
jduis@jambajuice.com