News Release

Company’s Founding State Remains a Key Geography for Store Expansion

EMERYVILLE, Calif.--(BUSINESS WIRE)--Nov. 20, 2012-- Jamba Juice Company (NASDAQ: JMBA) today announced their intent to expand throughout their home state of California with a growth plan that includes the opening of up to 120 new Jamba Juice® stores in select territories across Northern, Central and Southern California over the next six-to-seven years. Capitalizing on their exceptional brand awareness among consumers in the premier market for healthy lifestyle and their ability to leverage existing economies of scale, Jamba® plans to open multiple new Company-owned locations as well as create the opportunity for multi-store development agreements with existing and new franchisees.

“Expanding Jamba’s presence in our home and founding state of California reflects the confidence we have in the popularity of our healthy active lifestyle brand, and our strong and strengthening business model,” said James D. White, Chairman, President, and CEO, Jamba Juice Company. “We expect California expansion will take place in the form of strategic company store growth, expansion opportunities with current franchise partners, and more opportunity for new owners to join the Jamba family.”

Jamba sees significant opportunity to develop incremental new stores in California in over 100 trade areas and more than 25 mall locations and intends to offer store development packages to qualified new and existing franchisees.

More information about the qualifications required to become a Jamba Juice franchisee can be found on the company’s website at www.Jambafranchise.com.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of the Company’s management. Words such as “outlook,” “believes,” “expects,” “appears,” “may,” “will,” “should,” “anticipates,” or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including the statements made under the caption “Outlook for 2012” and any other estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to factors discussed under the section entitled “Risk Factors” in the Company’s reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond the Company’s control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

Source: Jamba Juice Company

Jamba Juice Company
Janice Duis, 510-596-0286
jduis@jambajuice.com