FRISCO, Texas--(BUSINESS WIRE)--Oct. 30, 2017--
Jamba, Inc. (Nasdaq: JMBA) announced Claudia Schaefer will join the
company as Chief Marketing Officer. Ms. Schaefer will start on November
6, and will oversee all aspects of global marketing, consumer insights,
public relations, product innovation, and research & development. She
will report to Dave Pace, President and Chief Executive Officer, and
succeeds Rachel Phillips-Luther who left the company to pursue other
Ms. Schaefer brings over 20 years of experience successfully building
restaurant brands and increasing sales. She most recently served as
Chief Marketing Officer at Cheddar’s Scratch Kitchen, and was a key
contributor to the company’s turnaround and sale. Prior to joining
Cheddar’s in 2015, Ms. Schaefer held leadership positions at Brinker
International and T.G.I. Friday’s. She also spent nine years in
advertising at major agencies including Leo Burnett, Tracy-Locke and
Moroch and Associates.
“I am delighted to have Claudia join the Jamba team and want to thank
Rachel for her contributions during her time with Jamba,” said Mr. Pace.
“Claudia brings deep restaurant experience and a strategic analytical
approach leveraging data and consumer insights to build and reinvigorate
high profile brands. Her track record of success with multiple concepts,
including her most recent work at Cheddar’s, makes her a clear choice to
lead our marketing efforts.”
About Jamba, Inc.
Jamba, Inc. (Nasdaq: JMBA) through its wholly-owned subsidiary, Jamba
Juice Company, is a global healthy lifestyle brand that inspires and
simplifies healthful living through freshly blended whole fruit and
vegetable smoothies, bowls, juices, cold-pressed shots, boosts, snacks,
and meal replacements. Jamba’s blends are made with premium ingredients
free of artificial flavors and preservatives so guests can feel their
best and blend the most into life.
Jamba Juice® has more than 800 franchised and company-owned locations
worldwide, as of July 4, 2017. For more information, visit
View source version on businesswire.com: http://www.businesswire.com/news/home/20171030005992/en/
Source: Jamba, Inc.
Dara Dierks, 646-277-1212