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Jamba Juice Rolls Out Four New Delicious Grab-n-Go Salads
New Salad Offerings Represent Continued Enhancement of the Company's Food Platform
EMERYVILLE, Calif., Mar 05, 2010 (BUSINESS WIRE) -- Jamba Juice (NASDAQ: JMBA) today announced the launch of four new salads as Jamba continues to refine and enhance their already great tasting, high quality, and on-the-go food items. This latest offering includes two new hearty and satiating entrée salads--a Zesty Southwestern Grilled Chicken Salad and a Ginger Soy Grilled Chicken Salad and two new vibrant and satiating pasta side salads--a Snappy Sesame Noodle Salad and a Mediterranean Medley Pasta Salad. The new salads will be launching in over 300 Jamba Juice locations across key markets over the next several weeks.

The newest additions to Jamba's Grab-n-Go menu, these salads with their delicious flavor profiles, provide a balance of textures, high quality and fresh ingredients, and are great tasting. The Zesty Southwestern Grilled Chicken and Ginger Soy Grilled Chicken entrée salads provide a good source of protein and an excellent source of Vitamin C. The Snappy Sesame Noodle and Mediterranean Medley Pasta side salads also provide a good source of protein as well as a good source of Vitamin A and Vitamin C. All of the salads were developed under Jamba's strict better-for-you product development guidelines to ensure they deliver on taste and flavor. The dressings on all of these salads are handmade in small batches to ensure they deliver scrumptious taste. In keeping with the high standards of product quality for all Jamba Juice products, the new salads contain no high fructose corn syrup, 0g trans fat, no artificial flavors, and no artificial preservatives.

"We are extremely pleased with our food roll-out thus far and excited to be able to offer our customers new delicious, better-for-you, on-the-go salad offerings to compliment their healthy, active lifestyles," said James D. White, President and CEO, Jamba Juice Company. "It is important to maintain the interest and appeal of our Grab-n-Go items for customers by periodically refreshing and enhancing our menu. We think these new salads, offered in a variety of sizes, flavors, and price points, provide more options for our customers across dining occasions."

Over the course of the next several weeks Jamba intends to rollout several enhancements to their food portfolio including the expansion of their Grab-n-Go offerings across more markets and the reintroduction of California Flatbreads(TM) as a meal offering. The company is also focusing on several sales driving initiatives that include week-day specials similar to its successful $1 mid-week oatmeal promotion.

In 2009, Jamba Juice announced their intention to build a complementary, better-for-you retail food offering across all day-parts. This transformation of Jamba Juice started with the launch of hot oatmeal and continued throughout 2009 with the launch of Grab-n-Go wraps, salads, and sandwiches, California Flatbreads(TM) and Fruit Tea Infusions(TM) food and beverage offerings. Today Jamba Juice has some component of food in over 377 locations and recently launched its Hot Blends(TM) beverages in 342 stores with more launching through April of 2010. This latest announcement of its new salads represents a continuation of that transformation, further reinforcing Jamba Juice's position as an active, healthy lifestyle brand.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

Jamba, Inc.
Don Duffy, 203-682-8200
or
Janice Duis, 510-596-0286
investors@jambajuice.com


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