New Beverages Double Jamba's Fresh Juice Offering In Over 700 Stores
EMERYVILLE, Calif., Mar 05, 2012 (BUSINESS WIRE) --The company that introduced their consumers to the benefits of freshly
squeezed juices over 20 years ago, Jamba Juice (NASDAQ: JMBA), a leading
healthy, active lifestyle brand, announced today the launch of their
juice blends platform into over 700 stores. Three new juice blend
beverages, available starting Tuesday March 13, are a complement to
Jamba's existing fresh squeezed carrot, orange, and wheatgrass juice
offerings and provide further testament to the Company's long standing
legacy of providing all-natural, nutritious fresh juice offerings to
consumers and their commitment to developing innovative new products in
support of their mission to inspire and simplify healthy living.
The three new juice blends include: a juice blend of fresh squeezed
orange juice, carrot juice, and bananas; a juice blend of fresh squeezed
orange juice and mangos; and a juice blend of fresh squeezed orange
juice, strawberries, blueberries and raspberries. Each 16 ounce size of
freshly squeezed juice blend is squeezed-to-order to provide the most
optimum fresh and nutritious offering and provide at least two servings
of fruit and/or vegetables, giving consumers a convenient and easy way
to get more nutrients from fruit and vegetables into their diets.
"The expansion of our fresh juice offerings is only 'Phase One' of our
fresh juice initiative, with more to come," said James D. White,
chairman, president, and chief executive officer, Jamba Juice Company.
"We will continue to innovate in the health and wellness space and have
plans concurrent with our 'Store of the Future' work to deliver new
juice bar concepts in San Francisco, New York, Los Angeles, and Seattle.
We will continue to look for bolt-on acquisitions to expand our fresh
juice offerings and, as the leading health and wellness brand in the
quick service restaurant space, enhance our legacy in fresh fruit and
Jamba is also focused on deepening the education and nutritional
expertise available to consumers in stores with the launch of a "Master
of Blending Arts" (MBA) program. The program will elevate the customer
experience of Jamba as a premier provider of healthy lifestyle products
by advancing Jamba team members knowledge in product nutrition, the
benefits of juice and juicing, and their expertise in custom beverage
These initiatives are part of Jamba's strategic priorities outlined in
the Company's "BLEND 2.0 Plan" and are part of a series of critical
actions Jamba is undertaking to position the Company for accelerated
growth and long term shareholder value.
About Jamba, Inc.
Jamba, Inc. is a holding company which owns and franchises, on a global
basis, Jamba Juice stores through its wholly-owned subsidiary, Jamba
Juice Company. Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a
leading restaurant retailer of better-for-you, specialty beverage and
food offerings, which include great tasting, whole fruit smoothies,
fresh squeezed juices, hot coffee and teas, slow cooked hot oatmeal made
with organic steel cut oats, Fit'n Fruitful(TM) smoothies with Weight
Burner Boost(TM), fruit and veggie smoothies, Whirl'ns(TM) Frozen Yogurt,
breakfast wraps, sandwiches and wraps, California Flatbreads(TM) and a
variety of baked goods and snacks. Jamba-branded products for at-home
enjoyment are also available through select retailers across the nation
and in Jamba outlets. As of January 3, 2012, Jamba Juice had 750
locations in the United States consisting of 307 Company-owned and
operated stores and 443 franchise-operated stores. In addition, at
January 3, 2012 there were 19 international stores. Fans of Jamba Juice
can find out more about Jamba Juice's locations as well as specific
offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com,
becoming a Jamba Insider at www.JambaJuice.com/Insider,
Liking our Page on Facebook at www.Facebook.com/JambaJuice,
following us on Twitter at www.Twitter.com/JambaJuice or
by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
This press release (including information incorporated or deemed
incorporated by reference herein) contains "forward-looking statements"
within the meaning of the Private Litigation Reform Act of 1995.
Forward-looking statements are those involving future events and future
results that are based on current expectations, estimates, forecasts,
and projects as well as the current beliefs and assumptions of our
management. Words such as "outlook", "believes", "expects", "appears",
"may", "will", "should", "anticipates", or the negative thereof or
comparable terminology, are intended to identify such forward looking
statements. Any statement that is not a historical fact, including
estimates, projections, future trends and the outcome of events that
have not yet occurred, is a forward-looking statement. Forward-looking
statements are only predictions and are subject to risks, uncertainties
and assumptions that are difficult to predict. Therefore actual results
may differ materially and adversely from those expressed in any
forward-looking statements. Factors that might cause or contribute to
such differences include, but are not limited to, those discussed under
the section entitled "Risk Factors" in our reports filed with the SEC.
Many of such factors relate to events and circumstances that are beyond
our control. You should not place undue reliance on forward-looking
statements. The Company does not assume any obligation to update the
information contained in this press release.
SOURCE: Jamba Juice
Don Duffy, ICR, 203-682-8200
Janice Duis, 510-596-0100 X7