Nationally Renowned Dieticians and Nutritionists Comprise “Jamba
Healthy Living Council”;
In Addition, Jamba Gives Best Selling Classic Smoothie Platform a
“Make It Light” Makeover, New Light Smoothies Contain 1/3 Fewer
Calories, Sugar and Carbohydrates Than The Original Recipes.
EMERYVILLE, Calif.--(BUSINESS WIRE)--May. 17, 2012--
Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle
company, took an unprecedented step in the fight against obesity,
announcing today their formation of the Jamba® Healthy Living Council
established with the goal to provide consumers with useful, practical
information to help them live a healthier lifestyle. The Jamba Healthy
Living Council advisory team is comprised of nationally renowned
nutrition and dietary experts who will work with Jamba to create healthy
living education materials, online content for Jamba’s website, develop
school nutrition outreach initiatives, advise management on nutrition
trends, and provide input on new menu concepts and healthy choice
options as Jamba continues to evolve its product line.
Council members include diet and nutrition experts, Elizabeth Ward,
RD, MS and Kathleen Zelman, RD, MPH, LD; and Tara Gidus, RD, current
Jamba spokesperson and author of the popular Diet Diva blog. Jamba’s
focus on better-for-you offerings comes at a time when the Academy of
Nutrition and Dietetics reports that 89 percent of consumers believe
better diet and nutrition is now important to them. Yet only 49 percent
believe they are doing enough to achieve their healthy lifestyle goals.
The Company intends to become a daily destination for healthier
nutrition as well as a source of guidance and advice on healthy living.
“Our goal is to be renowned as the convenient ‘healthier’ alternative,”
said Julie Washington, Chief Brand Officer, Jamba Juice Company. “The
voices of respected nutrition and dietary experts will facilitate us
taking the next step as we continue to evolve our product offerings and
help consumers take control of their health and wellness needs.”
According to the International Food Information Council’s recent
national survey, 72 percent of Americans are changing the types of food
and beverages they consume to help them get healthier. “We’ve come to a
place where many people now believe that better diet and nutrition is
essential,” said Elizabeth Ward, founding member of Jamba’s new Healthy
Living Council. “But saying versus doing are different challenges and
Jamba has always focused on providing an array of healthier choices that
give consumers a convenient, great-tasting way to get fruit, vegetable,
dairy and other added nutrients.”
“We hope to create useful, practical content that helps consumers make
better decisions on their nutrition and fitness concerns,” continued
Washington. “We’re also moving on a parallel path to provide new
beverage solutions and healthy eating education to help schools and
parents address the childhood obesity crisis.”
Jamba Juice® also announced its leading and most popular menu items are
getting a dietary makeover -- another in the series of strategic actions
Jamba has taken to transform itself into a highly recognized and
relevant healthy lifestyle company. Starting May 22, Jamba will offer
Make It Light™ versions of its top 10 Classic smoothie beverages. The
drinks will contain one-third fewer calories, sugar, and carbohydrates
than the original recipes – which will still be available.
The Make It Light™ products join five other new healthy choice options
that offer benefits ranging from multiple servings of fruit and
vegetables, to meal replacement smoothies with added vitamins, minerals,
fiber and protein. Jamba’s better-for-you menu options are intended to
address different health and wellness needs from weight management to
digestive health:
-
Make It Light™ Classic smoothies – reduced sugar, calories and
carbohydrates;
-
Fit ‘n Fruitful™ smoothies – vitamins, minerals, protein and fiber in
a meal replacement beverage;
-
Probiotic Fruit and Yogurt smoothies – to support digestive health;
-
Fruit & Vegetable Smoothies – at least three full servings of fruits
and vegetables;
-
All Fruit Smoothies –simple nutrition from smoothies made with fruit
plus juice and under 250 calories in a 16-ounce size;
-
Fresh Squeezed Juices and Juice Blends –a better-for-you option to
start the day.
The full line of Classic smoothies with the Make It Light™ option
include: Strawberries Wild®, Mango-A-Go-Go®, Banana Berry™, Caribbean
Passion®, Orange-A-Peel™, Peach Pleasure®, Aloha Pineapple®, Strawberry
Surf Rider™, Pomegranate Pick-Me-Up™, and Razzmatazz®. The lighter
smoothies are made with whole fruit and provide one-to-two servings of
fruit in every 16-ounce size.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading
restaurant retailer of better-for-you, specialty beverage and food
offerings, which include great tasting, whole fruit smoothies, fresh
squeezed juices and juice blends, teas, hot oatmeal, breakfast wraps,
sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a
variety of baked goods and snacks. Jamba-branded products for at-home
enjoyment are also available through select retailers across the nation
and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice
store locations globally. Jamba is a proud sponsor of “Team Up for a
Healthy America” in the fight against childhood obesity and encourages
fans to join the Team Up community of celebrities, athletes and other
leaders committed to getting kids active and involved at www.myhealthpledge.com.
Fans of Jamba Juice can find out more about Jamba Juice's locations as
well as specific offerings and promotions by visiting the Jamba Juice
website at www.JambaJuice.com
or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT
(473-7848).
About Elizabeth M. Ward, M.S., R.D.
As a regular contributor to WebMD.com and a blog about family
nutrition and weight control issues for USAToday.com, Elizabeth
M. Ward, M.S., R.D. is a credible and reliable media source on a wide
variety of nutrition topics, including childhood nutrition.
Additionally, the University of Massachusetts and Boston University
graduate is the author of several books including The Pocket Idiot's
Guide to The New Food Pyramids (Alpha Books, January 2006), Healthy
Foods, Healthy Kids, A complete guide to nutrition for children from
birth to six years old (Adams Media, 2002) and co-author of Super
Nutrition After 50 (Publications International, 1999) and Live
Longer & Better (Publications International, 1994). She has been
a speaker at more than 140 professional meetings, including the American
Dietetic Association, the Florida Dietetic Association, the
Massachusetts Dietetic Association, the Pennsylvania School Food Service
Association, the National Association of Catering Executives and the
10th International Congress of Dietetics in Paris. As a spokesperson for
the American Dietetic Association for nearly 10 years, Ward was featured
in nearly 1,000 print and broadcast interviews, including CNN, The
Boston Globe, The New York Times, U.S. News & World Report and ABC
Radio News. She also has appeared on ABC World News Tonight to
discuss MyPyramid for Kids, has been a guest on the Today Show on NBC
and regularly appears on the Morning News on Fox 25 in Boston. Ward
created and conducted corporate nutrition education programs for five
years with Medical Care Affiliates/Health Promotion Affiliates in
Boston, where she also counseled patients. She has worked at the Joslin
Diabetes Center, the American Heart Association, and for seven years
counseled children and adults about healthy eating and disease
prevention at Harvard Vanguard Medical Associates. She is the mother of
three daughters.
About Kathleen Zelman, MPH, RD, LD
Kathleen Zelman is director of nutrition for the number one health and
wellness website, overseeing diet, nutrition and food content on the
site. She also serves as senior nutrition correspondent, writes features
and expert reviews, and provides expert editorial review of diet and
nutrition articles. Zelman has been a dietetic internship director at
Ochsner Medical Institutions and assistant professor at St. Mary’s
Dominican College, both in New Orleans. Zelman is active in local, state
and national dietetic associations and currently serves as director at
large on the Academy board of directors. She has served as a trustee on
the Georgia Dietetic Foundation and two terms as a delegate to the
Academy House of Delegates. In 2007, Zelman was awarded the prestigious
Academy of Nutrition and Dietetics “Media Excellence Award” for
her contribution and commitment to educating consumers about food and
nutrition. The American Society for Nutrition (ASN) named Kathleen the
2011 recipient of their “Nutrition Science Media Award” for outstanding
science and nutrition journalism. She has also served as a judge for
nutrition journalism James Beard Awards since 2009. Zelman served twelve
years as a national spokesperson for the Academy and has over a thousand
print and television appearances including CNN, Good Morning America,
NBC Nightly News, The Wall St. Journal and New York Times.
She has contributed to books including Paul
Prudhomme’s A Fork in the Road,
Healthy Eating for Babies and Toddlers and A
Harvest of Healthy Foods. She is an invited speaker at
professional meetings worldwide on a variety of topical nutrition
issues. She shared the stage as the nutrition expert with First Lady
Michelle Obama in February 2012 celebrating the second anniversary of
Let’s Move. In June 2011, USDA Secretary Tom Vilsack invited five
speakers to make comments at the launch of My Plate including Zelman,
the only registered dietitian. She received her master’s degree in
public health from Tulane University and her bachelor of science from
Montclair State University.
About Tara Gidus, MS, RD, CSSD, LD/N
Tara Gidus is a nationally recognized expert and media spokesperson on
topics of nutrition, fitness, and health promotion. Tara is quoted in a
variety of media including television, radio, newspapers, magazines, and
websites. She currently appears biweekly as the “Diet Diva” on the
national morning television show, The Daily Buzz. Tara is currently the
team dietitian for the Orlando Magic NBA team. Tara served as a National
Media Spokesperson for the American Dietetic Association for five years.
She owns Tara Gidus Nutrition Consulting in Orlando, FL. As a
consultant, she has worked with numerous companies including Walt Disney
World, Human Performance Institute, Tupperware, Canyon Ranch Spa, Rosen
Hotels, United Behavioral Healthcare, and others. She has also overseen
numerous weight loss research projects. Tara has a bachelor’s degree
with a double major in Dietetics and Nutrition, Fitness, and Health and
a master’s degree in Health Promotion, specializing in health behavior
and worksite wellness programs, from Purdue. She is a Registered
Dietitian (RD) with the Commission on Dietetic Registration and a
Licensed Dietitian/Nutritionist (LD/N) in the state of Florida. Tara is
one of very few dietitians in the country who holds a Board
Certification as a Specialist in Sports Dietetics (CSSD). She is a Past
President of the Dietetic Association in Orlando and served as the
Awards Chair for the Florida Dietetic Association. She has received
numerous awards including the esteemed Recognized Young Dietitian of the
Year from the Florida Dietetic Association in 2004. Tara is an avid
runner and has completed seven marathons including the prestigious
Boston Marathon. She is married and has two sons.
Source: Jamba Juice Company
For Jamba Juice Company
Janice Duis, 510-596-0100 X7
Corporate
Communication & PR
jduis@jambajuice.com
