SAN FRANCISCO (May 19, 2004) – Jamba Juice, the category-defining leader in freshly blended-to-order fruit smoothies and juices and good-for-you snacks, won the 2004 Winning Workforce Award presented by The National Restaurant Association, Educational Foundation and Coca-Cola. This coveted award honors the nation’s top five restaurant-and-foodservice operators that truly understand that enhancing employee satisfaction ultimately leads to achieving customer satisfaction.
Jamba Juice receives this distinction in the category of Specialty Foodservice for creating an innovative training program to launch the Sixteen, a new smaller-sized sixteen-ounce smoothie.
Jamba Juice CEO Paul Clayton commented, “We’re honored to have received this prestigious award. At Jamba Juice, we always talk about how our brand comes to life through its people. The success of the Sixteen launch is a perfect demonstration of the importance of empowering every team member to take ownership in achieving our company’s goals. By providing the right tools and having fun with our training programs, we can help our team members deliver a “wow” experience for our customers every time.”
The “Sixteen” training program effectively built an inspired and motivated staff. Jamba encouraged General Managers to have fun and tie-in to the “baby shower” theme of the out-of-store marketing campaign, which dubbed the new smaller size, Jamba’s “newest little addition.” Managers hosted “baby shower” parties and successfully trained 6,800 team members (employees) before the October 2003 launch and the energy and enthusiasm generated by the training translated into an extraordinary debut.
Launch day saw an outpouring of goodwill surrounding the event and succeeded in igniting awareness around a new smoothie size offering. Even more importantly, Jamba tied the product launch into the company’s core values of community outreach. Through a “Sixteen Celebration Day,” Jamba raised more than $120,000 for children’s organizations by inviting customers in-store to receive a free Sixteen and help raise funds for all the “newest little additions” in their own communities. Finally, early statistics show that the Sixteen exceeds sales expectations, and has contributed to the company’s overall growth.
On behalf of the entire Jamba Juice team, CEO Paul Clayton will accept the award on Monday, May 24, at the Hyatt Regency McCormick Place in Chicago during the 2004 National Restaurant Association Restaurant, Hotel-Motel Show.
OVERVIEW OF COMPANY AND SIXTEEN LAUNCH
In October 2003, a new, smaller-sized smoothie, the Sixteen, joined Jamba’s existing offerings: the Original (24 ounces) and Power (32 ounces). Weighing in at 16 ounces, the Sixteen was a direct response to research among customers who told Jamba they wanted more options---a smaller smoothie that could be used as a healthful snack, a meal for kids, or as a complement to a sandwich.
To get the company excited and set the tone for a successful new product launch, the team demonstrated clearly to General Managers how “smaller meant bigger” as happy customers who are excited by greater options in the product mix return more frequently.
Through a comprehensive training road show and tool kit, Jamba successfully alleviated Manager concerns around working through any operational issues. Managers couldn’t wait to train their teams and reported feeling elated about the training preparation and materials they received, since a well-trained team combined with a great product would “wow” customers every time. Managers and employees were even more excited when they learned about the community-outreach aspects of the launch where on the “Sixteen Celebration Day” – customers were invited to donate money to children’s organizations and receive a free Sixteen smoothie. To encourage word-of-mouth buzz and awareness of the new smaller size and community outreach, the launch was supported with radio promotions, street teams, publicity and an online promotion.
Ultimately, the success of the Sixteen training was greater than even Jamba expected. Already, the Sixteen is paving the way for strong growth in Jamba’s customer base; equally important, that growth is in response to satisfying customers with a product they wanted. And, Jamba intends to use the program as a blueprint for future efforts in training; employee and customer satisfaction; and community involvement efforts.
INNOVATIVE QUALITIES OF THE PROGRAM
Jamba started early. Educating, training and generating excitement among Managers were crucial because they were responsible for training in their own stores. Managers would set the tone for a positive product training and launch. Early communications addressed any potential operations concerns around the launch. Successfully alleviating those fears established a strong foundation for learning and created a celebratory, upbeat in-store atmosphere from the start.
Jamba used consistent messages and themes. Linking the internal training to the theme of Jamba’s “newest little addition” external campaign inspired Managers to have as much fun while they were learning---and to pass on that enthusiasm while training store teams---as customers did on launch day.
Jamba linked training with core values, not just profits. Jamba believes the way they do business should enrich the lives of customers, communities and employees. For Sixteen, Jamba designed a training that was spirited and informative; delivered a product customers wanted; created a launch that was fun and meaningful to employees and the community; and let employee enthusiasm radiate to customers. Integrity and respect are also Jamba values, and the program reflected the respect the company has for the capability of its Managers to process new research, undertake a change in attitude, train their own team, and create a fun and supportive environment in which to make team members and customers happy.
ABOUT JAMBA JUICE
Founded in 1990 in San Luis Obispo, California, today Jamba Juice has more than 415 company-owned and franchised/licensed stores in 25 states nationwide. Jamba Juice can also be found at select Whole Foods Markets, college campuses and airport locations. New York City’s first Jamba Juice opened in February 2004 at the new Whole Foods Market. For the nearest location call: 888-JAMBA12, or visit the Web site at www.jambajuice.com.
For press information regarding Jamba Juice, please contact Deb Cummings at GROW Marketing: 415.440.4769, firstname.lastname@example.org.
Elsa Butler (415.440.4769 )